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Emile Coue 1857-1926 a
French Psychotherapist
according to one resource and a
pharmacist according to another, is one of the pioneers of
self-hypnosis. He is remembered for his formula for curing by optimistic
autosuggestion "Day by Day, in every way, I am getting better and
better." One of the articles state that Coue as a pharmacist had a
client that came to him demanding a new improved medication because
nothing worked. Coue mixed a new improved formula made of sugar and gave
it to the client. In a week the client came back and reported that the
medicine worked and that he was cured. Coue also realized that
suggestions offered by a hypnotist have no effect unless the client is
in agreement with them, and further recognized that all hypnosis is in
effect self-hypnosis.
According to Coue:
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In the conflict between the
will and the imagination, the force of the imagination is in direct
ratio to the square of the will. (This means that imagination wins
over will 100% X 4)
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When the will and imagination
are in agreement, one does not add to the other, but one is
multiplied by the other.
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The imagination can be
directed.
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